MMS Traffic Growth article

Here's a link to an article featuring me... http://www.ericsson.com/mobilityworld/sub/articles/other_articles/06jun15

Traffic Growth is a very interesting topic, at least if you ask me.

However - "There's no killer app. - only a killer attitude", and this is true in a Traffic Growth context as well. It doesn't matter how good (and potential "killer") an application is, if it isn't handled with the killer attitude. This goes both for how the application is brought to the market/users (in this context by the operator or the service provider), as well as how the application is treated internally in eg. the product management and sales/marketing diciplines (when a supplier of the application brings it to operators/service providers).

This makes the overall success of any Traffic Growth initiative a Human Resource activity, at least partly - when did you last see an HR representative in a Traffic Growth activity?